Insights
Founder & CEO
Aura ETFs is led by Rob Oliver, Founder & CEO. He has over 17 years’ experience across asset and wealth management, specialising in ETFs and systematic investing.
Rob previously held senior roles at J.P. Morgan, where he led the Beta & Systematic Strategies research team, and at Global X ETFs, where he was Head of Europe and built the European business from launch to a multi-billion dollar platform. He has also served on multiple regulated ETF and asset management company boards.
Rob has experience across ETF structuring, product development, and fund governance
Trustee & Advisor
Tidal Financial Group is a leading ETF investment technology platform, founded in 2012 to launch, manage, trade, and grow ETFs with a focus on customer-centric solutions. We collaborate with over 90+ ETF issuers, managing 420+ leading ETFs, and overseeing assets exceeding $77bn+ Total Assets Under Service and $60bn+ Assets Under Management (as of 6/30/2026).
Our comprehensive platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution support. With offices in Chicago, Milwaukee, New York, Omaha, and West Palm Beach, our team of 230+ ETF and financial specialists brings extensive industry experience to every partnership.
With a strong track record in supporting top-tier financial service companies, we combine expertise with innovative approaches to deliver value-generating ETF solutions.
