Privacy Policy

Effective Date: April 2026

Aura ETFs Inc. ("Company," "we," "us," or "our") has adopted this Privacy Policy with recognition that protecting the privacy and security of the personal information we obtain about our customers and website visitors is an important responsibility. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at www.aura-etfs.com (the "Site"). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

INFORMATION WE COLLECT

A. Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you interact with the Site, including:

B. Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixel tags, web beacons, and similar tracking technologies. This information may include:

C. Google Analytics, Advertising Pixels, and Remarketing

The Site uses Google Analytics and related Google measurement tools, including the Google tag ("gtag.js") and Google pixels, to help us understand how visitors interact with our Site. Google Analytics collects data such as page views, session duration, traffic sources, and user behavior patterns. This data is transmitted to and stored by Google on servers in the United States. Google may use this data in accordance with its own privacy policy, available at https://policies.google.com/privacy.

We use Google Ads remarketing (also referred to as "your data segments") to advertise our funds and services online. This feature allows us to show targeted advertisements to past visitors of the Site as they browse other websites and apps across the Internet, including websites within the Google Display Network. Google and other third-party vendors use cookies and pixel tags — including both first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google advertising cookie, DoubleClick) — together with device identifiers to serve these interest-based advertisements based on a user's prior visits to the Site.

We may also use Google Ads conversion tracking, Google Tag Manager, Google Analytics Advertising Features (including Remarketing, Demographics and Interests Reports, and Google Display Network Impression Reporting), and Google Analytics Similar Audiences. These tools connect tracking activity performed by Google Analytics with the Google Ads network to measure campaign effectiveness and reach relevant audiences.

You may opt out of Google's interest-based advertising and control how Google uses your data through the following:

HOW WE USE YOUR INFORMATION

We use the information we collect for the following business purposes:

COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixel tags, and similar technologies on the Site. Cookies are small data files stored on your device that allow us to recognize your browser and remember certain information. We use the following categories of cookies:

Strictly Necessary Cookies: Required for the Site to function and cannot be disabled in our systems.

Performance and Analytics Cookies: Used to collect information about how visitors use the Site, including via Google Analytics. These cookies help us improve Site performance and user experience.

Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences.

Targeting and Advertising Cookies: Used to serve interest-based advertisements to past visitors of the Site across the Internet and to measure campaign effectiveness. This includes first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick advertising cookie), which Google and other vendors use together to show relevant ads based on prior visits to the Site. These cookies power Google Ads remarketing, Similar Audiences, and Display Network campaigns.

Most web browsers are set to accept cookies by default. You may choose to set your browser to remove or reject cookies; however, doing so may affect certain features or functionality of the Site. We honor browser-based Global Privacy Control (GPC) signals as an opt-out of the sale or sharing of personal information to the extent required by applicable law.

DISCLOSURE OF YOUR INFORMATION

We do not sell your personal information to third parties for monetary consideration. We may share your information in the following circumstances:

We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)

If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

To submit a verifiable consumer request, please contact us using the information provided in Section 9 below. We will respond to verifiable requests within 45 days, with an extension of an additional 45 days where reasonably necessary.

OTHER U.S. STATE PRIVACY RIGHTS

Residents of Virginia, Colorado, Connecticut, Texas, and other states that have enacted comprehensive consumer privacy laws may have rights similar to those described in Section 5, including rights to access, correct, delete, and opt out of the sale or processing of personal data for targeted advertising purposes. To exercise these rights, please contact us using the information in Section 9.

DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Factors we consider in determining retention periods include the nature of the information, the purposes for which it was collected, and applicable legal, regulatory, and contractual obligations. Website analytics data collected through Google Analytics is retained in accordance with our Google Analytics data retention settings, which we review periodically.

SECURITY

We employ commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information and encourage you to use caution when transmitting personal information online.

CONTACT INFORMATION

If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us at:

Aura ETFs Inc.

Address: 1209 Orange Street, Wilmington, New Castle County, Delaware, 19801

Email: info@aura-etfs.com

THIRD-PARTY LINKS

The Site may contain links to third-party websites, including but not limited to exchange listing pages, fund prospectus filings on the SEC's EDGAR system, and financial data providers. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. We will post any revised Privacy Policy on this page with an updated "Last Updated" date. We encourage you to review this page periodically. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.