Privacy Policy
Effective Date: April 2026
Aura ETFs Inc. ("Company," "we," "us," or "our") has adopted this Privacy Policy with recognition that protecting the privacy and security of the personal information we obtain about our customers and website visitors is an important responsibility. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at www.aura-etfs.com (the "Site"). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
INFORMATION WE COLLECT
A. Information You Provide Directly
We may collect personal information that you voluntarily provide to us when you interact with the Site, including:
- Identifying information such as your name, email address, phone number, and mailing address
- Your status as a financial professional, registered investment adviser, broker-dealer, or institutional investor, if applicable
- Information submitted through contact forms, subscription sign-ups, or requests for fund materials
- Correspondence and communications you send to us
B. Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, pixel tags, web beacons, and similar tracking technologies. This information may include:
- Internet Protocol (IP) address and approximate geographic location derived therefrom
- Browser type, version, and operating system
- Device identifiers and technical information about your device
- Pages viewed, links clicked, time spent on pages, and referring URL
- Date and time of your visit and session duration
C. Google Analytics, Advertising Pixels, and Remarketing
The Site uses Google Analytics and related Google measurement tools, including the Google tag ("gtag.js") and Google pixels, to help us understand how visitors interact with our Site. Google Analytics collects data such as page views, session duration, traffic sources, and user behavior patterns. This data is transmitted to and stored by Google on servers in the United States. Google may use this data in accordance with its own privacy policy, available at https://policies.google.com/privacy.
We use Google Ads remarketing (also referred to as "your data segments") to advertise our funds and services online. This feature allows us to show targeted advertisements to past visitors of the Site as they browse other websites and apps across the Internet, including websites within the Google Display Network. Google and other third-party vendors use cookies and pixel tags — including both first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google advertising cookie, DoubleClick) — together with device identifiers to serve these interest-based advertisements based on a user's prior visits to the Site.
We may also use Google Ads conversion tracking, Google Tag Manager, Google Analytics Advertising Features (including Remarketing, Demographics and Interests Reports, and Google Display Network Impression Reporting), and Google Analytics Similar Audiences. These tools connect tracking activity performed by Google Analytics with the Google Ads network to measure campaign effectiveness and reach relevant audiences.
You may opt out of Google's interest-based advertising and control how Google uses your data through the following:
- Google Ads Settings: https://adssettings.google.com
- Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Marketing Platform opt-out page: https://adssettings.google.com/authenticated
- Network Advertising Initiative (NAI) consumer opt-out: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) opt-out: https://optout.aboutads.info
HOW WE USE YOUR INFORMATION
We use the information we collect for the following business purposes:
- To operate, maintain, and improve the Site and its content
- To respond to your inquiries, requests, or correspondence
- To provide you with information about our exchange-traded funds ("ETFs"), fund documents, and related materials
- To send periodic communications, including fund performance updates, regulatory notices, and marketing materials, where you have elected to receive such communications
- To measure and analyze Site traffic, user engagement, and the effectiveness of our marketing campaigns using analytics tools, including Google Analytics
- To comply with applicable federal and state laws, regulations, and regulatory requests, including requirements under the Investment Company Act of 1940, the Securities Exchange Act of 1934, and rules promulgated thereunder
- To protect the security and integrity of the Site and our business operations
- To detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixel tags, and similar technologies on the Site. Cookies are small data files stored on your device that allow us to recognize your browser and remember certain information. We use the following categories of cookies:
Strictly Necessary Cookies: Required for the Site to function and cannot be disabled in our systems.
Performance and Analytics Cookies: Used to collect information about how visitors use the Site, including via Google Analytics. These cookies help us improve Site performance and user experience.
Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences.
Targeting and Advertising Cookies: Used to serve interest-based advertisements to past visitors of the Site across the Internet and to measure campaign effectiveness. This includes first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick advertising cookie), which Google and other vendors use together to show relevant ads based on prior visits to the Site. These cookies power Google Ads remarketing, Similar Audiences, and Display Network campaigns.
Most web browsers are set to accept cookies by default. You may choose to set your browser to remove or reject cookies; however, doing so may affect certain features or functionality of the Site. We honor browser-based Global Privacy Control (GPC) signals as an opt-out of the sale or sharing of personal information to the extent required by applicable law.
DISCLOSURE OF YOUR INFORMATION
We do not sell your personal information to third parties for monetary consideration. We may share your information in the following circumstances:
- Service Providers: We may share information with third-party vendors and service providers that perform functions on our behalf, such as website hosting, data analytics (including Google Analytics), email marketing platforms, legal counsel, and compliance consultants. These parties are contractually obligated to use your information only as directed by us and in a manner consistent with this Privacy Policy.
- Fund Administrators and Distributors: We may share information with our fund administrators, transfer agents, and registered broker-dealers in connection with the operation of our ETFs.
- Legal and Regulatory Compliance: We may disclose your information when required by law, subpoena, court order, or regulatory inquiry, or when we believe disclosure is necessary to protect the rights, property, or safety of the Company, our investors, or others.
- Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.
- With Your Consent: We may share your information for any other purpose with your prior written consent.
We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.
CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)
If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which it was collected, the business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: We do not sell personal information in exchange for monetary consideration. To the extent that our use of Google Analytics or advertising pixels constitutes "sharing" for purposes of cross-context behavioral advertising under the CPRA, you may opt out by clicking [Do Not Sell or Share My Personal Information] on our Site or by using the Global Privacy Control (GPC) signal in a compatible browser.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to those uses necessary to provide our services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To submit a verifiable consumer request, please contact us using the information provided in Section 9 below. We will respond to verifiable requests within 45 days, with an extension of an additional 45 days where reasonably necessary.
OTHER U.S. STATE PRIVACY RIGHTS
Residents of Virginia, Colorado, Connecticut, Texas, and other states that have enacted comprehensive consumer privacy laws may have rights similar to those described in Section 5, including rights to access, correct, delete, and opt out of the sale or processing of personal data for targeted advertising purposes. To exercise these rights, please contact us using the information in Section 9.
DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Factors we consider in determining retention periods include the nature of the information, the purposes for which it was collected, and applicable legal, regulatory, and contractual obligations. Website analytics data collected through Google Analytics is retained in accordance with our Google Analytics data retention settings, which we review periodically.
SECURITY
We employ commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information and encourage you to use caution when transmitting personal information online.
CONTACT INFORMATION
If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us at:
Aura ETFs Inc.
Address: 1209 Orange Street, Wilmington, New Castle County, Delaware, 19801
Email: info@aura-etfs.com
THIRD-PARTY LINKS
The Site may contain links to third-party websites, including but not limited to exchange listing pages, fund prospectus filings on the SEC's EDGAR system, and financial data providers. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. We will post any revised Privacy Policy on this page with an updated "Last Updated" date. We encourage you to review this page periodically. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.